NeoGames-owned BtoBet has been a partner of PremierBet since 2017, and will continue to provide its platform and tools to PremierBet in a renewed partnership.

A spokesman for PremierBet said: “We are pleased to continue our journey with BtoBet, a partnership that has brought huge success for our brand as we seek to reinforce our position in Africa.

"Through this partnership, we are able to tap into BtoBet’s cutting-edge technology and product which will empower us as a brand. This agreement is an important building block in our long-term strategy to deliver an optimal player experience, and we are excited to continue to work closely with BtoBet to evolve the partnership.”

BtoBet has been expanding its operations worldwide; covering Latin America and Europe too. The renewal of the brand’s partnership with BtoBet marks the supplier’s first partnership in Africa since August 2022, when it partnered with Mozambique’s Sojogo. 

Dima Reiderman, Managing Director at BtoBet, said: “We are proud to have cemented this partnership extension, and that BtoBet will keep on supporting PremierBet as they further expand their presence and strengthen their position as the leading operator in Africa.

"BtoBet is a partner which is trusted to provide cutting-edge and flexible sportsbook technology that will unlock brands’ potential, and it is with great pleasure to have this recognised by such a leader as PremierBet.”

The partnership extension with PremierBet follows the January news that BtoBet secured regulatory approval from the Alcohol and Gaming Commission of Ontario (AGCO), making way for its entry into the market under the new regulations.