PA Betting Services will continue working with William Hill to provide it with more sports betting data. 

PA Betting Services is part of the PA Media Group, and is a provider of racing and sports data in the UK and Ireland. William Hill is a British betting operator offering a variety of wagering such as sports, horseracing and iGaming. 

The two companies have crossed paths once again in a contract renewal for PA Betting Services to provide William Hill with UK and select international horseracing data, as well as UK greyhound data.

This data will include: live betting odds and results, racecards, vector silks and access to PA Betting Services sports editorial news content.

Niamh Richardson, Account Director at PA Betting Services, said: “It is great to continue our successful partnership with William Hill and we are elated to have secured yet another agreement with them.

"By choosing to work with us again, Hills have demonstrated how vital official and accurate Racing content is to such an esteemed company. We look forward to continuing to provide William Hill with the high-quality service they have come to expect from us.”

Simon Kew, Director of Horse Racing P&L, at William Hill, said: “We are pleased to have extended our partnership with PA Betting Services and to be able to continue to give our customers the best quality racing data and content available.

"This new agreement supports our commitment to providing our customers with a first-class betting experience."