Beter has hired Chuck Robinson as its new CRO to aid the company's growth plans.

Beter is a provider of iGaming content and data, including: fast sports, esports, live casino products and gaming solutions.

With more than 15 years of experience working in business development, Robson brings knowledge to the role. He has spent the last eight years in iGaming, building sales teams, entering new regions and implementing marketing strategies for companies such as Symphony Solutions, Betsys and more.

In his new role, Robinson will oversee the sales, marketing and account management teams, as well as enhance client services. 

Beter CEO Gal Ehrlich said: “We are delighted to be welcoming Chuck to the team as CRO. With his extensive experience in business development and iGaming, we are confident he will play a crucial role in expanding our market presence and driving our growth strategy forward.“

Beter’s new CRO himself commented: "I am very excited to be joining Beter and working with such a strong brand that has a large, experienced team of dedicated professionals.

"I welcome the opportunity to utilise my experience to accelerate the company's growth and achieve its ambitious goals for collaborating with marquee market players, as well as consolidating its leading position as a provider.

“I firmly believe that our prospective partners will be impressed by the outstanding quality of Beter's products and the cutting-edge technology leveraged to provide the best betting experience for their customers."