Novibet, the online casino and sports betting operator, has signed an agreement to become the Official Betting Partner of the 2023 Tattersalls Irish Guineas Festival.

The horseracing event is set to be hosted at The Curragh Racecourse in Ireland from Friday 26 May to Sunday 28 May.

The operator will be the named sponsor for six of the races across the three-day weekend, including the Novibet Emerald Mile, Novibet Guineas Festival Premier Handicap and the feature race among them.

In other Irish horseracing news, William Hill renewed its partnership with PA Betting Services, part of the PA Media Group.

Karl Riley, Novibet’s Ireland Country Manager, said: “We are delighted to be named as the Official Betting Partner of this year’s Irish Guineas Festival in what is the biggest horse racing sponsorship we’ve been involved with so far.

“The Irish Guineas is a meeting which is one of the biggest in Irish Flat racing and we are very excited to be increasing our presence in this area.”

The Tattersalls Ireland Guineas festival recently saw the opening of a new €81m ($87.4m) facility at Kildare which can cater for up to 30,000 people.

Novibet also sponsors the recently crowned, three-time British Champion Jump Jockey Brian Hughes.

Evan Arkwright, Racing and Sponsorship Manager at The Curragh, said: “We are very excited that Novibet has selected The Curragh to launch their biggest horseracing partnership to date; and we will work closely with their team to ensure they maximise all opportunities to raise their profile across the extensive global audience that the Tattersalls Irish Guineas Festival attracts throughout all three days.”