Optimove has announced the appointment of Stephan Dietrich to the Board of Directors.

Dietrich will join as an independent, non-executive member of its Board of Directors.

In 2001, Dietrich founded Neolane, which was purchased by Adobe in 2013. Neolane was rebranded as Adobe Campaign, with Dietrich becoming VP and General Manager of Adobe Campaign until 2018. He is currently a guest lecturer at Harvard Business School.

Pini Yakuel, Optimove CEO, said: "We're delighted to welcome Stephan to our Board at a time of extraordinary momentum for Optimove. Stephan is a seasoned industry executive with a unique point of view and with nearly 30 years of experience leading successful SaaS businesses. He has a record of accomplishments as a transatlantic leader, advisor and board member.

"His go-to-market experience in growing and scaling SaaS companies from inception to several hundreds of millions in revenue across multiple verticals is genuinely second to none.

"We look forward to leveraging his international knowledge and expertise as we continue to advocate customer-led marketing and guide Optimove on its next stage of hypergrowth across Europe, North America and Asia."

Dietrich said: "Optimove has built a uniquely differentiated platform with a big vision on how to apply AI to automating and orchestrating customer-led journeys, I'm excited to partner with Pini and his talented management team that has an analytical obsession with driving tangible value for their end customers."