The Supernopea, Metal Casino and TurboVegas affiliate management services will be handled by Spiffbet Group under a contract with affiliate marketing firm Tag Media.

According to the agreement, Tag Media's agency will seek to strengthen the three brands' visibility and promote user growth in important target areas like Finland, Sweden, Spain and the UK.

Metal Department, which represents renowned rock acts Kiss, Dio, Mötley Crüe and Sabaton, just announced a content agreement with Metal Casino.

Finland's Supernopea online casino prioritises quick payouts for players from the Scandinavian region and TurboVegas does the same.

To deliver campaigns to the iGaming affiliate market, Tag Media is looking forward to working with affiliate partners.

Further, Spiffbet is the sixth fully managed customer for Tag Media. Additionally, the company helps 12 additional operators establish their affiliate businesses.

Elaine Gardiner-Ruddock, Managing Director, Tag Media Client Services, said: “We’re excited about bringing these brands to our affiliate partners. They are ideal fits in the markets they target, combining exceptional, innovative localised products with brand positioning that really stands out.

"We look forward to working with the Spiffbet team to build substantial performance growth across the respective affiliate programmes.”

Henrik Svensson, Spiffbet CEO, said: “We are very excited to kick off this partnership with Tag Media.

"We instantly felt that we could see a very good fit between our brands and the affiliate marketing services provided by Tag Media. This is a vital step in our new forward-leaning approach to growth in core markets.”