ars Interactive Entertainment (CIE) has agreed a deal with NYX to re-launch its New Jersey online casino brand, Caesars Casino, on the provider’s Open Platform System (OPS).

Through implementation of OPS, CIE hopes to improve its player marketing and loyalty services alongside enhanced support for its portfolio of desktop and mobile games from NYX and third-party content suppliers.

The agreement, which contains options to further deepen NYX and CIEs’ strategic relationship, represents an extension of the partnership between the two, following the September 2015 launch of NYX casino content with CaesarsCasino.com.

Kevin Vonasek, Chief Product Officer Americas for NYX, said: “This is an immense opportunity for NYX and we are thrilled that CIE has chosen to further our partnership.

“CIE is absolutely a key partner for NYX as we continue to execute our US strategy in anticipation of future casino iGaming expansion beyond New Jersey, Delaware and Nevada.

“The agreement is a testament to both the quality and flexibility of our platform and the exceptional working relationship we’ve enjoyed with CIE to date.”

Marco Ceccarelli, Senior Vice-President and Chief Information Officer for CIE, said: “Caesars Casino is excited to be supported by an award-winning and deeply-functional platform in NYX’s OPS.

“The platform and games will undoubtedly be catalysts for future growth in New Jersey.”