Beter has reformed its initial partnership with Betsson to include a range of new content and services, which includes the B2B marketplace, Betbazar.

The new partnership will see Beter deliver esports odd feeds and in-house ESportsBattle tournaments to Beter, for titles such as Counter-Strike: Global Offensive and Dota 2.

These will join the previous portfolio of eBasketball, eFootball, eHockey and Setka Cup table tennis tournament data.

Betsson Group will then be able to provide this data to its brands and partnered operators.

Evgeniy Bekker, Beter Esports General Manager, said: “Beter has developed a broad portfolio of top-quality esports products that draw in the biggest operators in the business.

“Once they start working with us, it’s common for customers to want to add more of our products to their offering to maximise the potential they provide – and we’re delighted that Betsson has also chosen to do likewise.

“Esports betting continues to grow at pace and it’s great to see such an established sportsbook operator taking steps to improve its esports offering to players.”

Beter offers a 24/7 streaming service, as well as providing a live data and odds feed for over 33,000 events each month.

Bekker continued: “We’re looking forward to a fruitful extended partnership with Betsson that should also act as a signal to other operators that they need to unlock esports’ potential and offer their players a comprehensive selection of markets, odds and experiences.“

As part of the deal, Betbazar will provide Betsson with odds for over 25,000 global live events.

Max Sevostianov, Betbazar CCO, said: “This deal is the result of a year’s hard work between all three parties and we’re delighted with the fantastic roadmap we’ve created with Betsson for this expanded integration.

“We can’t wait to see these products go live on the Betsson platform and believe they’ll be absolutely key in helping them attract a new demographic of player.”

In a similar recent deal, Beter partnered with Digitain to provide odds to the sportsbook supplier.