BetGames, a provider of live dealer fixed-odds betting games, has integrated its full suite of games into the Game Aggregator platform offered by Softswiss.

The move to diversify content on the Softswiss platform aligns with recent survey results, revealing that 73% of clients consider a diverse gaming portfolio a crucial factor when selecting an iGaming supplier.

In an industry trending towards single platforms for added convenience, this collaboration carries wide-reaching implications. It represents both an opportunity and a challenge for the growing monopoly and competition within the iGaming sector.

Yury Mikhaylov, VP CIS at BetGames, expressed enthusiasm about the collaboration, stating: "We aim to redefine industry standards by integrating our full suite of games with the Softswiss Game Aggregator.

"This deal is a great fit for both parties, not only because of our leading positions in our respective fields but due to the alignment of our growth plans."

Tatyana Kaminskaya, Head of Softswiss Game Aggregator, added, "BetGames is renowned for its unique live entertainment products, and having it on board strengthens the portfolio of games we provide for clients.

"The increased diversity that we can now offer operators is befitting the overall nature of the Softswiss proposal."