This partnership allows 7777 Gaming to integrate its portfolio of 100+ online casino games into Soft2Bet's various brands, such as Betinia.dk, Betinia.se, Betinia.com, Yoyocasino.se and Yoyocasino.com.

Soft2Bet holds licences in various markets including Maltese, Swedish (B2C and B2B), Danish, Irish, Greek (B2C and B2B), and Romanian. The company is recognised for its diverse game selection, supporting 8,500+ games from 120 providers, a broad spectrum of payment methods across different countries and multilingual capabilities.

On the recent partnership, Elena Shaterova, Chief Commercial Officer at 7777, says: “SoftBet has developed and deployed many leading brands worldwide, and we are excited to be part of such a strong and vast community of online gaming admires.” 

Shaterova anticipates a mutually beneficial collaboration with Soft2Bet and says: “Our games are designed to meet the needs of a variety of players, from experienced gamers to those just starting out.

"We are confident that our partnership with SoftBet will be beneficial for both parties, and we are looking forward to working with their team of experts."

Furthermore, George Wadsworth, Head of Casino at Soft2Bet, says: “7777 gaming is a new casino content provider that we are excited to add to our portfolio. They provide a modern and unique approach to online gaming that we believe will be a welcome addition to our clients.

“Having access to their content means more entertainment options for our end users. We believe in the great success of our partnership and look forward to amazing results that are ahead of us.”