"Kentucky is home to some of the country's most passionate fans," says BetMGM CEO Adam Greenblatt. "We're confident our sports betting platform will elevate their gameday experience." 

The BetMGM app provides a user-friendly interface, allowing its customers to personalise their wagering choices. Recent updates to the app include improved functionality for wagering on different aspects of a game and participating in contests, ensuring a seamless experience for users navigating between Kentucky and neighbouring states where online sports betting is available. 

In addition, integration with MGM Rewards enables BetMGM users to redeem their rewards for experiences at MGM Resorts properties, including several venues such as Bellagio and MGM Grand.

Looking ahead to fall, the operator says that it aims to inaugurate a 5,200 sq ft. retail sportsbook in collaboration with Revolutionary Racing Kentucky at Sandy's Racing & Gaming, a notable $75m gaming and entertainment facility in Ashland, Oregon, US. 

Prentice Salter, CEO of Revolutionary Racing, says: "We know how excited Kentucky sports fans are to finally be able to place wagers with BetMGM. And we know they will be even more excited when Sandy's opens this fall and they can bet while watching games with their friends in our BetMGM Race and Sportsbook.

"Revolutionary Racing is the ideal partner to help us deliver a dynamic retail experience, one that will be a go-to destination for sports and entertainment in Kentucky.”