Kaizen Gaming has entered a partnership with data provider Beter. The company, which is the parent of Betano, currently operates in 11 countries and offers online sports betting and gaming to its global customer base. It is also the parent company of Stoiximan, which operates in Greece and Cyprus. 

With this partnership, it is likely that we will see all of Kaisen Gaming’s subsidiaries begin to integrate Beter’s data technology.  

Beter collects content and data pertaining to sports, esports and live casinos, covering over 44,000 events monthly while also providing 24/7 live streaming.

In this latest partnership, these features will become available to Kaizen Gaming and its customers. The deal was one supported by global B2B iGaming marketplace Betbazar.

On the partnership, Betbazar CCO Max Sevostianov said: “We’re excited to welcome Kaizen Gaming to our growing network of partners, with the valuable support of Betbazar. This collaboration signals a significant step in redefining the iGaming landscape.“ 

Furthermore, CRO at Beter Chuck Robinson said: "We are absolutely delighted to welcome Kaizen Gaming to our expanding group of partners.  

“Our content offering, including both sports and esports, is some of the most exciting on the market, and working with a partner that is as established as Kaizen Gaming will help us take our products to even more players than ever before.

"Kaizen Gaming has a significant presence in various important international markets, and we look forward to a long and fruitful partnership.“