This substantial decline has attracted the attention of financial circles, raising questions about the factors contributing to the company’s downward spiral. 

Formerly known as GVC Holdings, Entain has faced several challenges of late, with a notable blow being the hefty £585m fine for its conduct in Turkey.

Other factors that have caused investors to question the financial decision-making of the company and the capability of CEO Jette Nygaard-Andersen include Entain's acquisition of STS Holdings for £750m, as well as other deals during 2023, comprising 365acores in April and Angstrom sports in July.  

Analysts and investors are closely monitoring the seemingly ever-changing situation as the share price continues to plummet. The abrupt fall prompts concerns about the company’s stability and the potential consequences for shareholders.

As investment firms scrutinize Entain's current situation, they are likely seeking clarity on how the company plans to address these challenges and whether there are strategies in place to mitigate potential risks.

Moreover, speculation is surfacing about Entain’s future, particularly in light of reports suggesting MGM Resorts International may consider a bid for BetMGM. This bid would focus on acquiring the BetMGM joint venture, rather than the entirety of Entain.

Clear communication from Entain's leadership regarding its plans and initiatives may play a crucial role in rebuilding investor confidence and stabilizing the company's share price.