Pariplay has launched its content with PlayStar in a bid to expand influence and audience reach in New Jersey. 

PlayStar's Fusion platform now hosts a wide range of innovative slots as well as titles from Pariplay’s in-house studio 'Wizard Games' including top performers 'Dragons of the North,' 'Spirit of Mustang' and 'Wolf Riches.'

The introduction of Pariplay's content to Fusion continues PlayStar’s focus on personalisation, engagement and customer experience in its approach to online gambling. 

Pariplay’s Fusion platform consists of over 14,000 games from 120+ suppliers, as well as a comprehensive suite of conversion and retention tools. 

In November 2023 Pariplay partnered with Hard Rock Bet in New Jersey, so this partnership further solidifies Pariplay's presence in the state. 

VP of North America at Pariplay Shivan Patel said: “Expanding our reach across North America remains a key priority, and this launch with PlayStar represents another major milestone in our commitment to delivering the very best content to players in the region. PlayStar has already made waves in New Jersey since its launch last year and we are thrilled to establish what I’m sure will be a very positive partnership.”

CCO at PlayStar Dan Alexander commented: “It is fantastic to be able to present our players with a wealth of new content thanks to this launch in New Jersey. We have big ambitions across North America and look forward to seeing how our customers react to the engaging, entertaining experiences that are now available to them.”

Towards the end of last year, Pariplay expanded its presence with several partnerships including Tipico in the US and Slots Temple in the UK.