Kwiff has extended its partnership with global sports technology company Sportradar, focusing on a range of sports data and content solutions.

The agreement encompasses pre-match and live score data, along with content solutions, including Live Match Trackers. A notable addition to the deal is the inclusion of eFootball, where Kwiff will now integrate live streaming for a broader betting audience.

Charles Lee, Kwiff CEO, said: “Sportradar has been a fantastic partner for us over a number of years and I’m very happy to expand our relationship. Their delivery of data and content aligns perfectly with our proprietary sportsbook and platform. We are always striving to improve our entertaining, personalised experience for our players and Sportradar’s content builds on that mission.”

This announcement aligns with Sportradar's recent structural changes, disclosed on 24 January 2024. The company introduced a new global organisation and leadership structure, streamlining operations into six distinct departments. These include Product Delivery and Operations, Growth and Innovation, Commercial, Legal, Risk and Administrative Services, People and Finance.

Carsten Koerl, Sportradar CEO, commented on the restructuring, stating: "These decisive steps will enable us to better serve our clients and partners as well as capture the significant market opportunities ahead of us."

In a prior partnership announcement in April 2023, Kwiff extended its collaboration with BetMakers Technology Group, ensuring access to horseracing and greyhound services for Kwiff players. The partnership allowed Kwiff to continue offering up to 250,000 races annually from over 20 countries.