Fantasy football free-to-play affiliate and marketing firm, 20Shots, continues its foray into the Brazilian market with a new partnership deal with Bitx.

The collaboration solidifies Bitx as the exclusive partner for 20Shots' fantasy football game; a product tailored specifically for the Paulista competition in Brazil's iGaming market.

Bitx’s inclusion in this collaboration extends beyond the Paulista competition as the operator will also join 20Shots' other Brazilian partners in hosting the Serie A (Brasilierio) once the season commences in April. 

The speed at which this partnership unfolded is noteworthy for its efficiency. The transition from initial discussions to the product launch took just three weeks.

Franco Oggiano, a representative for Bitx, commented: “We knew of 20Shots’ free-to-play affiliate model and it was really attractive. We are excited to have their offering on our site to help acquire and engage with new and existing customers. 

“It’s been a quick and easy process to integrate the game and we’re greatly looking forward to the partnership and seeing what we can bring together to the Brazilian fantasy football community!” 

Jacob Kalms, Founder of 20Shots, added: “We’re so excited for 2024 and beyond. It’s already been a big year for us, and January isn’t over yet! We’re going to continue to push into the Brazilian market, partnering collaboratively there as we do in the UK.”