Sportradar’s automated odds recalculation tool, Alpha Odds, helped clients boost their profits in 2023, according to the sports technology company. 

Alpha Odds, which was launched in 2022 and has a client roster of more than 60 betting operators around the world, reportedly delivered an average profit increase of 10% for its clients last year. 

Using Sportradar’s advanced artificial intelligence capabilities, the Alpha Odds pricing models are said to more accurately predict the probability of a game event taking place, meaning operators are able to manage their risk more effectively. 

This data came from an analysis of 17 million betting tickets across 60 of Sportradar’s operator clients and those operators using Alpha Odds were able to adjust their betting prices in real-time to stabilise trading operations and improve trading efficiency by 11%. This is when compared to the performance of Sportradar’s conventional odds product. 

Sportradar SVP of Managed Trading Services (MTS), Darren Small, said: “Since Alpha Odds introduction to the market in late 2022, Sportradar has transformed trading betting markets.

"The independent ISAE certification validates the performance of Alpha Odds and provides confidence to clients that the associated financial aspects of the solution are transparent and accurate.” 

Yesterday, Kwiff extended its data and content partnership with Sportradar which includes pre-match and live score data, along with content solutions, with eFootball integrated as part of the new deal.