Virgin Bet is set to break new ground with its first-ever 'Women's Day' event – a celebration of women in racing.

Open to all, the Virgin Bet Raceday at Ayr aims to not only showcase thrilling races but also to serve as a platform for social impact initiatives.

As part of the event, Virgin Bet has partnered with presenter Natalie Pike to host and compere the day's events. 

With regard to her involvement in the event, Pike commented: “I’ve loved being a part of creating this project with the teams at Virgin Bet and Ayr Racecourse, and hope it can inspire the next generation of incredible women working in horse racing. 

“Sport is for everyone, and activations such as this are crucial to ensuring inclusivity and safety for women at events, and ultimately heroing the brilliant people who work in the sport.”

As part of the day's sponsorship, Virgin Bet will offer unique experiences, allowing female attendees to pick the Best Turned Out Award before each race and present trophies to the winners. 

A donation will also be made to Ayr Racecourse's charity partner, Ayrshire Cancer Support.

Summing things up, Virgin Bet Marketing Director Ric Leask stated: “There are many incredible women involved in making horse racing the spectacle that it is, and for too long, their role has arguably gone uncelebrated and un-thanked. 

“At Virgin Bet, as part of our ‘A Good Bet’ brand campaign, we want to make sport more accessible and to highlight brilliance, no matter who the subject, and this initiative is doing exactly that.”