Blaze Gaming is intensifying its game promotion efforts by joining forces with First Look Games – a marketing platform that helps connect game studios with affiliates. 

As a First Look Games partner, Blaze Gaming gains access to a branded library within the platform, allowing the studio to upload information and assets for each of its games. 

Approved affiliates can then utilise this resource to create reviews and previews – a process which ultimately aims to enhance the visibility of Blaze Gaming's portfolio.

The platform also facilitates the provision of demo links for each game. This hopes to ensure that affiliates operating in highly regulated markets – such as the UK – can offer demo games to their audiences without complications.

As part of the agreement, Blaze Gaming still retains full control over the assets shared in its library, including the timing of their availability to affiliates. 

Elliott Resnick of First Look Games commented: “It’s great to see Blaze Gaming engaging with affiliates by using our award-winning platform. First Look Games provides cost-effective game marketing that is proven to work, and Blaze can now take advantage of its unrivalled power and reach.”

Keith Goddard, CEO at Blaze Gaming, added: “We are excited to leverage First Look Games and its suite of features and tools to directly connect with affiliates and make them aware of the awesome games in our portfolio so that more players can discover Blaze Gaming and our innovative, entertaining slots for the first time.”