This venture, however, has sparked controversy over whether these wagers – facilitated through mobile phones and computers – are legally conducted on tribal land, with commercial brands potentially missing out.

The crux of the matter lies in a compact forged between Governor Ron DeSantis and the Seminole Tribe, granting the tribe exclusive rights to operate sports betting and casino gambling on its reservations.

Yet competitors West Flagler Associates and Bonita-Fort Myers Corporation – both of which oversee racetracks and poker rooms in Florida – argue that the arrangement circumvents state laws against gaming off tribal lands.

The dispute has now landed in the US Supreme Court's lap, with the rival firms seeking a ruling that would invalidate the compact. They contend that upholding the agreement would set a troubling precedent for bypassing state regulations on gambling expansion.

At stake is a substantial sum of money. The Seminole Tribe's online sports betting venture has already generated over $120m in revenue for Florida in 2024 alone. Economists predict that revenue sharing from tribal gaming could soar to $4.4bn by the decade's end.

While the Seminole Tribe asserts that the compact represents a historic agreement resolving longstanding disputes, opponents argue that it undermines the integrity of Florida's constitutional provisions regarding gambling expansion.

In the midst of legal wrangling, the broader implications of the case loom large. If the US Supreme Court declines to intervene, Florida's model could embolden other states to forge similar agreements with tribes, potentially reshaping the landscape of online gaming nationwide.

Legal experts have suggested West Flagler is fighting a losing battle. Robert Jarvis, Professor of Law at Florida's Nova Southeastern University, even told Gaming America the case is wasting time and money...