Videoslots Group has introduced its latest addition to the online casino landscape with the launch of Kungaslottet.se, a pay ‘n’ play casino.

This new brand – created with a Swedish theme that centres around King Eric and his favourite slots – aims to provide an immersive new gaming experience to customers.

Regulated under the Swedish Gambling Authority (SGA), Kungaslottet leverages Videoslots Group's game platform – which boasts an array of games and product features – to offer game variety with the convenience of pay ‘n’ play functionality.

The casino also plans to expand its game library further by incorporating additional games and game providers shortly after its initial launch.

To entice new players, Kungaslottet currently offers a welcome bonus of 20,000kr ($1,924) and 150 Free spins. Customers are required to pay a minimum deposit of 100kr ($9.62) to take advantage of this offer.

Ulle Skottling, Deputy CEO of Videoslots, commented: “We’re very confident that Kungaslottet will be a hit on the Swedish market.

“The combination of our product portfolio and the generous welcome offer combined with the pay ‘n’ play convenience will be hard to beat.”

Earlier in the year, Videoslots appointed Klas Winberg as its new CCO – a veteran of the industry with over 20 years of experience in the world of iGaming.

Regarding his appointment, Winberg commented: "Videoslots is a company I have always had my eye on and followed with admiration in terms of being a leader in games offering, industry expertise and customer engagement.

“I am very excited to join this team brimming with know-how and who has great and exciting plans for growth in the pipeline”.