PrizePicks has sealed a multi-year deal with Bantamweight Champion 'Suga' Sean O'Malley, appointing him as a brand ambassador.

O'Malley, renowned as one of the most dynamic athletes in mixed martial arts, will collaborate with PrizePicks to develop new content for fans.

Regarding this partnership, Adam Wexler, Co-Founder and CEO of PrizePicks, commented: "Sean O'Malley is one of the most electric athletes, not just in MMA, but across all sports.

"Our partnerships are more than just a sponsorship, it's an opportunity to collaborate with unique personalities to create entertaining experiences for the PrizePicks community."

PrizePicks launched a campaign titled "Less Talk, More Action, More Suga" for O'Malley's recent championship match.

The campaign featured a "Pink Out" of PrizePicks' Discord channel – reaching over 430,000 members – along with custom Suga Sean emojis, free entry giveaways and a risk-free protected play.

In October, O'Malley also participated in the inaugural PrizePicks World Championship, a tournament that brought together celebrities and athletes for a daily fantasy battle royale, drawing millions of followers to join in on the action.

O'Malley himself commented on the collaboration, saying: "Before ever talking business with PrizePicks, I was a fan of their games. PrizePicks is ahead of the curve in the sports-entertainment world, and I'm stoked to continue working with them."

The partnership with PrizePicks entails personalised social media content, integration into O'Malley's 'Sean Reacts' YouTube videos, event appearances, VIP experiences and more.