kholm Nasdaq-listed gaming technology Group, Kambi has announced a strategic partnership with Novomatic Lottery Solutions (NLS), providing a full-service gaming solution to government regulated lotteries.

Due to increasing demand in the lottery sector for a superior user experience, this strategic partnership with NLS will see the two providers join forces to deliver an omni-channel solution to lottery operators.

The combined systems will be made available to regulated lottery operators and co-branded and marketed under ‘NLS Sports Betting – Powered by Kambi’.

The co-branded service will be on display at the World Lottery Summit in Singapore at the beginning of November (6-9).

Commenting on the partnership, Kristian Nylén, CEO of Kambi said:"NLS is the ideal partner and share our vision for growth and innovation within the lottery sector. The co-branded service will offer a modern best-in-class solution, creating a competitive service giving government regulated lotteries the possibility to make a leap, especially in interactive gaming across all verticals."

In order to meet increasing client demands focusing on improved interactive gaming solutions this strategic alliance was necessary.

NLS’s CEO Frank Cecchini commented:"This alliance is a part of our 'best of breed' philosophy where combining two modern systems, deploying state-of-the-art technologies while exercising the inherent expertise of each, delivers world beating performance in highly competitive markets. "NLS is very pleased to be working with Kambi, whom we feel is a like-minded partner in technology and an expert in sports betting operations."