ng technology providers BetTech Gaming are to formally launch in Europe at this year’s ICE show.

The South African firm will demonstrate their flagship BetTech Sports product for the duration of the three-day ExCel event, which begins on Tuesday 5 February.

Their fully customisable solution is designed to give smaller sportsbook operators the functionality to compete with larger bookmakers.

Founded in August 2009, BetTech’s existing clients include multi-national lottery organisations, blue chip casino groups, online bookmakers and online casinos.

BetTech general manager Anli Kotzé said: “As a company we are focussed on the technology behind our products.

“New to the marketplace, BetTech Sports is free from legacy issues and is a very competitive and cost effective one wallet platform for web and mobile sportsbook and casino operators.”