and analytics provider Betradar has secured an extensive live betting solutions partnership with Greek licensed gambling operator, OPAP.

The deal will see OPAP integrate Betradar’s provisions for automated live betting markets and in-running trading services throughout the operator’s retail and online betting network.

In order to maintain its position as the Greek market leading operator OPAP has engaged Betradar’s live betting service; OPAP’s platform needed to be extended in order to update the company’s all-round betting provisions.

OPAP Trading Director, Thanos Rigas comments: “We are pleased to have sealed this partnership with Betradar, which is consistent with OPAP’s “2020 Vision” and our strategic priority of building a world-class portfolio of products and services.

“Betradar’s comprehensive and reliable live betting services enable us to more than double the offer of sports events to our customers, improving their experience both online and through our agencies network.”

Betradar Sales Operations Director, Alexandros Gerontikos welcomes the partnership, saying: “We are very pleased that we, at Betradar, have the opportunity to broaden our cooperation with such an important client. We look forward to a long and fruitful partnership.

“We are convinced that together we can form future developments and play an important and active role in the creation of an even more exciting product portfolio.”