icensed gaming start up Argyll Entertainment has launched its UK-facing sportsbook, with support from brand ambassador and former Manchester United and Spurs striker, Alan Brazil. The site will feature the award-winning broadcaster’s name, face and voice, in the hopes of bringing a “distinctive spark” to the gaming sector.

Just weeks after the successful introduction of its sports betting and fantasy football site, BetOnBrazil will now provide a comprehensive casino experience, including slots, table games and live dealer offerings.

The site, which is powered by Amelco, will feature developer, iSoftBet’s full portfolio, as well as content from NetEnt and Realistic Games which are soon to follow.

Chief Executive of Argyll Entertainment, Stuart Tilly says: “Our aim is to leverage the lively, knowledgeable and charismatic personality of Alan by offering an online gaming experience that surround the traditional online gambling product with a lively mixture of opinion, fun, debate and insider sports news.”

Visitors on the site have been enticed by a series of promotions, including daily Happy Hour enhanced prices Big Al’s Accas, as well as the opportunity to join Alan for a boozy lunch, a trip to the races and an exclusive Premier League preview night with friends Ray Parlour and Kriss Akabusi.

Tilly adds: “At BetOnBrazil we now have a market-leading sportsbook and a premium portfolio of casino games to rival the very best operators in the market; it’s just our customers will have a lot more fun playing them.”