European sports betting operator Unibet Group PLC is the first online gambling operator to integrate bank ID in Sweden. The Unibet and Maria brands will be the first to be integrated with Sweden’s BankID.

BankID is the leading electronic identification system in Sweden with 6.5 million users. BankID ultimately allows operators to quickly and effectively authenticate processes for its customers. Unibet has integrated BankID in order to improve its safety and security measures for the Swedish market.

Daniel Gambin, Head of Player Safety at Unibet Group, comments on the update: “By integrating BankID, we continue to show our commitment to innovative solutions by being the first operator in the gambling space to make use of this technology.

“As well as improving the customer experience, it adds a great deal of security to the account and together with other electronic verification solutions serves to improve the safety and security of our Swedish customer base.”