ng content, software, and systems supplier, Playtech, has announced that Dr. Armin Sageder has been appointed CEO of Playtech BGT Sports.

The new division brings together Playtech Sports companies BGT, Geneity, Mobenga, Unilogic and Playtech’s internal Sports Trading team and contains more than 600 employees based in Nicosia, Malmö, Vienna, London, Bremen and Sofia.

Reporting to Mor Weizer, CEO of Playtech, Sageder will assume responsibility for all of Playtech BGT Sports’ business and customer relations and establish and lead a team to manage the division.

The new CEO not only founded the online payments company paysafecard, but also founded BGT in 2005. Earlier this year Sageder and his co-shareholder sold the majority of their shares to Playtech. Sageder will remain a 10% shareholder of the Playtech BGT Sports division.

Sageder said: “I am very excited about the opportunity. When combining the BGT team spirit together with the extensive knowhow and knowledge of all the great talent that exists across Playtech, we have the opportunity to create a powerhouse for the benefit of our clients and their customers.

“By doing so we will continue to invest in our platforms, products, offering and services and will truly enhance customers’ betting experience and maximize the benefits for our licensees. Furthermore, we will continue to provide operators with the expertise and capabilities they expect from Playtech and BGT as well as the relevant tools in order to allow them to differentiate their customer propositions and achieve their strategic goals.”

Weizer commented: “I am delighted that Armin has accepted this role and I strongly believe he is the best person to take our sports offering to the next level together with the talent we have internally.

“Playtech BGT Sports will provide leading sports betting operators with best-in-class platforms and products as we well as a series of unique Omni-channel solutions that we believe will continue to revolutionize retail and online betting businesses alike.”