as been announced today that gaming company Be The House is launching its Cash In Roulette online game with William Hill.

Aiming to put an exciting new twist on the classic game, cash In Roulette offers bets over consecutive spins of a roulette wheel, in addition to the traditional single-spin roulette.

William Hill is planning to offer liabilities of up to £1m per line which is a huge increase on traditional roulette. The launch of this new product offer consumers with the potential for higher payouts, greater control over volatility and the ability to cash out during a multi-spin bet.

Seth Freedman, CEO and co-founder of Be The House says: “The online casino vertical has been lacking a truly innovative product for some time now and we firmly believe that Cash In Roulette is a game-changer for operators and players alike.

“We are thrilled to be launching with William Hill, whose confidence in our product is proof of just how exciting and fresh it is.”

Head of gaming development at William Hill, William Mathieson adds: “This is the first truly innovative and engaging roulette product I’ve seen in the last 10 years.

“It has such a wide variety of bets on offer, making it an exciting proposition for roulette and non-roulette players alike.”

Be The House holds a pending patent for accumulative casino on all table games.