rokes Australia has agreed a deal with Digital Sports Tech, a B2B provider of sports betting solutions, who will provide the operator with its player proposition betting offering known as “Player Props”.

Digital Sport Tech’s Player Props offering will be launched by the operator in January 2017. The product allows customers to create and customise their bets on player performance in real time across a range of statistics and sports.

Ladbrokes is now the second bookmaker to assimilate ‘Player Props’ provisions following the provider’s launch with MadBookie.com in June.

Dean Shannon, CEO of Ladbrokes Australia, commented upon the release of the news: “We are always focused on offering our players the very best sports betting offering and experience, which is why we have integrated Digital Sports Tech’s innovative new Player Props product.

“This product provides us with a meaningful point of difference in the marketplace from our competitors and enables us to further enhance the personalised betting experience that we continually strive to offer our customers.”

Ari Lewski, executive director of Digital Sports Ltd, said: “We’re thrilled to be able to offer our game-changing player proposition betting product to Ladbrokes Australia, one of the most respected operators in the industry.

“We’ve witnessed first-hand the strong appetite that exists in the Australian market for player related betting opportunities via MadBookie.

“Naturally, we’re highly confident that our product, which takes player proposition betting to a whole new level, will prove to be a great success for Ladbrokes and their customer base.”