ts betting solutions operator, Digital Sports Tech has signed with Caliente, providing the Mexican operator with its player proposition betting product.

At the beginning of next year, Caliente will launch Digital Sport Tech’s Player Props, where customers will be able to create and customise their own bets on player performance across a range of statistics and sports, all in real time.

Ari Lewski, executive director of Digital Sports Ltd, says: “Latin America is a significant sports betting market and we’re really excited to be able to offer our game-changing player proposition betting product to Caliente, another highly-respected, tier one sportsbook.

“We’re also excited by the fact that Caliente is a very U.S sports-focused operator because that’s where we believe our player props product comes into its own, given the stat-heavy nature of the sports and keen following by fans of the players.

“We’ve seen from all our partnerships how popular player related betting opportunities are and we believe it’s going to be one of the biggest growth areas for sportsbooks in 2017.”

Emilio Hank, CEO of Caliente Interactive, adds: “Digital Sports Tech’s Player Props product is going to be a great addition to our sportsbook offering, as it caters very nicely to our customer base given their penchant for betting on the big U.S sports.”

Caliente will be the first operator in Latin America to launch Player Props, following the recent integration with Coral in the UK and with MadBookie in Australia. Ladbrokes Australia will also launch Player Props in early 2017.