ider of next generation sports betting solutions, Digital Sports Tech has entered the Russian market for the first time via a deal with the country’s largest sportsbook operator, Fonbet.

Player Props allows users to create and customise their own bets on player performance across a range of statistics and sports in real time.

Under the deal, Fonbet will integrate the supplier’s ground-breaking player proposition betting product, Player Props, into its sportsbook, with the UI fully translated into Russian, including player names.

Ari Lewski, Executive Director of Digital Sports Ltd, says: “We have had our sights set on the Russian market for some time now, so to be able to partner with the country’s largest sportsbook at such an early stage in our company’s lifespan is a testament to the value Player Props brings.

“Not only do sports bettors want to bet on player performance, they are also seeking a more tailored and individual experience from their sportsbook sites, and our Player Props product ticks both these boxes.”

Fonbet CMO, Alexandra Sergeeva adds: “Digital Sports Tech have brought to the market a very innovative and exciting new sports betting product that opens up what we see as a big growth area within the industry – player performance betting.

“We’ve also been very impressed by their ability to facilitate a quick and painless integration, which has meant we’ll be able to go live with the product early on in Q1 this year.

“We’re really looking forward to offering Player Props to our customers, and in particular giving them the opportunity to customise their own bets on player statistical performance.”