pean operator Betsson has become a member of the brussels-based industry body European Gaming & Betting Association.

Together with other EGBA members, Betsson will promote better industry representation and communication with European market regulators and policy makers. As an EGBA member, Betsson will also be involved in group directives relating to responsible gambling, consumer protections and sports betting integrity.

Maarten Haijer, Secretary General of EGBA, commented upon the announcement of this recent update: “We are very delighted that Betsson Group has joined the EGBA. Betsson has historically been an established company in the Nordic markets, who are now increasing their market share outside of the Nordics holding licenses in 10 countries[1] in Europe, they are a truly European company. Their addition bolsters even further our ability to be the voice of industry when speaking to regulators and policy makers about the many regulatory challenges facing the industry.”

Ulrik Bengtsson, CEO of Betsson Group, also stated: “With the current wave of local regulation taking place across Europe, Betsson Group wants to expand its revenue from locally regulated markets. It is important that these markets’ licensing regimes are compliant with EU law and the increasing EU regulation applicable to online gambling. EGBA’s knowledge, expertise and support will assist Betsson in this arena. For an evidently cross border sector like ours, effective application and enforcement of EU law is crucial.”