ing Expert, the sports betting social network operated by Better Collective, has announced the launch of an Italian language version of its odds comparison site, SmartBets.

The launch follows that of a German language version of the website in December 2016, with the company planning to release further new language versions in the coming months.

Launched in the UK in July, SmartBets' unique selling point is based around its SmartFeed data system, which presents punters with odds that are tailored to their preferences.

The odds comparison site also incorporates bettingexpert.com’s one-click betting integration, allowing punters to instantaneously place bets with a selection of major integrated operators, including Ladbrokes.

Henrik Lykesteen, Better Collective’s Chief Commercial Officer, said: “The release of the Italian version of SmartBets is just the latest in a list of expansions we have planned, and shows our commitment to our growing audience in Italy.

“It is an exciting time for the website, and with more more releases on the way next year, as well as the simple-to-use interface and innovative features, we feel SmartBets is the ultimate comparison tool.”