ian daily fantasy sports (DFS) operator, Fantasfida, has announced its launch into the UK market.

Developed by the Milan-headquartered studio Digital Bros and focused on providing “the fastest and easiest fantasy football game ever”, Fantasfida joins the likes of DraftKings and FanDuel in offering licensed DFS content to UK players.

Players pick seven individual players from across a selection of different leagues, and can also make use of the operator’s head to head feature to directly challenge their fellow competitors.

The site incorporates data from Opta Sports as part of its “Locker Room” feature, which provides players with a look at the stats of individual players.

Raffi Galante, Managing Director of Digital Bros, said: “Fantasy Football, especially daily fantasy football, is on the rise and we are thrilled to be bringing our game to the UK.

“We saw the evolution in the sports market, consumers are gravitating to faster play, they want to see instant success.

“Our experience in the digital entertainment industry has been a key factor in creating an enjoyable and user-friendly daily fantasy sports game, designed to be approachable and played by a wide target audience.

“Fantasy football games are already very popular in the UK, but with daily play and real money up for grabs, there’s even more to play for with Fantasfida.”