ne operators Unibet have launched their new UK sportsbook.

The online gaming site, who boast over 7.2m registered customers in more than 100 countries, have created a ‘Unibet Summer of Sport’ advertising campaign to accompany the new product release.

From this coming weekend the campaign will appear online, offline, on mobile and on TV – with over 40% of sportsbook advertising on Sky Sports during this summer’s Ashes and Lions tours set to come from Unibet.

A £3m ‘Armchair Experts’ marketing campaign is to form a central part of the firm’s advertising strategy, with England cricket hero Ian Botham, former Wimbledon champion Goran Ivanisevic and Scottish rugby legend Gavin Hastings all featuring as brand ambassadors.

All three men were present at Lord’s Cricket Ground today to help launch the new sportsook.

Unibet CEO Henrik Tjärnström said: “The signings of these three very important ambassadors shows that we are taking the UK market very seriously and like them we intend to be winners too, although also like them we aim to have a bit of fun at the same time.”