iders LVS have unveiled their new ‘ABP in a BOX’ sportsbook offering.

Targeting those who want to start a sports betting operation, the product is an all-in-one solution which includes all the hardware, middleware and software required to begin trading.

The software is the same as that which would be supplied to a larger client but is provided pre-configured and ready to use, with only an internet connection and a power supply required.

ABP (Advanced Betting Platform) in a BOX is priced at £35,000 plus £10,000 a month, with customers entering a progressive “pay-as-you-grow” scheme once they start taking over 100,000 bets a month, with their rental fee increasing from this point onwards.

LVS managing director Pascal Blyau said: “During the past year we have received numerous requests from small and medium-sized companies for our technology and they wanted a turnkey solution with minimal upfront investment.

“With this new policy we are proud to offer a far superior and more scalable product than traditionally available at this price in the market.”