et is set to continue its expansion in the Latin American market by signing an agreement with PlutonBet. The Malta-based company also plans to attend upcoming Latin American gaming exhibitions with these new offerings.

The partnership will work together to distribute BtoBet’s white label solution across Peru, Chile, Colombia, Paraguay, and Brazil thereafter.

Erik Tosca, PlutonBet’s Operation Director says: “We are very proud to be partnering with such a reputable and leading company as BtoBet. We will allow them to speed up the launching process and save funds on incorporation fees and licensing costs.

“Thanks to BtoBet’s white label solution and its high technology performances, we can perfectly support LatAm industry with totally turnkey fully-functional gaming and sportsbook software, saving also time on paperwork and legal procedures.”

Alessandro Fried, Founder and Chairman of BtoBet, adds: “PlutonBet knows all the aspects and challenges of the iGaming and sportsbook industries which are involved in each LatAm country and its deep knowledge of the territory, combined with our white label technology solution, will be the key to success for many companies in South America.

“Each white label will be completely customisable in terms of content, design and independent CMS. Additionally, they can be easily adapted for multi-language and multicurrency purposes and can be personalised with any marketing strategy for each different geo-localised target.”

The companies will soon present their partnership at FADJA 2017 on the 26-27 April.