ogaming yesterday launched their new Playboy online slot at an exclusive press launch, held in a private suite at the Hugh Hefner-owned brand's London casino.

Microgaming head of casino Mike Hebden was joined by marketing colleagues Janine Woodford and Anna McChesney to welcome journalists from the gambling press. Hebden talked the assembled media through the new game and it's various features and there was also an opportunity to glimpse behind the scenes at the making of the game, including the animation process and composition of the in-game music.

The game follows hot on the heels of Microgaming's recent launch of a Playboy-branded live-dealer casino, which has already proved popular with players.

Hebden and Woodford both praised Playboy for being an easy-going brand to work with, noting that the Beverly Hills-based company were supportive and relaxed throughout the process of developing the game and getting it approved.

Check back here soon after the game's official release on 3 July for a full review.