suppliers Betradar have released their new Live Channel for retail betting shops.

The Sportradar brand are expanding their product portfolio following the success of their Live Odds and Live Scouting services, which are used by more than 150 bookmaking clients.

Live Channel is the first product to combine live statistics, live odds and live pictures of sporting events from around the world on a single screen.

The statistics will always relate to the on-pitch action, while the live odds are automatically updated.

Sportradar media rights director Joern Anhalt said: “Through the increase of daily live sports content we are convinced the Live Channel will significantly increase the turnover potential of retail operators.”

“Shop owners can enhance their daily live sports coverage extensively through a unique entertaining solution, offering the chance to increase customer loyalty and to drive revenues.