Wimbledon fast approaching, GVC Holdings has announced the optimisation of its tennis offer, boosting the speed and quality of the customer experience with new data feeds and in-play score graphics.

The overhaul has been facilitated by recently signed multi-year agreements with IMG and Sportradar, two major providers of real-time tennis data.

IMG will supply GVC’s sportsbooks with official data from three Grand Slam tournaments, as well as 19,000 matches from the ATP, WTA and ATP Challenger tours.

Sportradar will do the same for all Tennis Australia events, including the Australian Open and the ITF tour.

Having integrated the firms’ data feeds into its existing technology platform, GVC noted that Bwin and Sportingbet customers have seen in-play bet delays reduced by 66%, while the automated feeds have combated capacity issues, allowing the group to offer bets on far more events.

GVC’s Chief Product Officer Liron Snir said: “Our mission is to deliver a best-in-class service in everything we do, but frankly until now our tennis offer was not where we wanted it to be.

“In a sport where the score changes by the second, having the best quality data is of paramount importance, while presenting the betting options in a user friendly way is essential. We have taken huge strides in this product revamp and we will continue to fine tune it based on feedback from our players.”