ne operator Kai-Fa Yule K8.com has signed a deal to become Manchester City’s official betting partner in Asia.

The multi-year agreement will commence with the start of the 2017/18 season, which the Sky Blues will kick off away to newly promoted Brighton and Hove Albion.

Philippines-based K8.com, which currently boasts more than 15m registered users, will receive significant brand presence on the Etihad Stadium’s array of digital signage, and be able to offer “money can’t buy” experiences to its customers involving the Manchester City squad and trips to watch them in action.

K8.com representative Michael McQuade said: “The Premier League is one of the biggest football leagues with a large audience and vast influence in Asia.This partnership is the perfect platform to promote our brand.”

Damian Willoughby, Senior VP of Partnerships at City Football Group, commented: “We are delighted to welcome K8.com to the Manchester City family.

“City has a growing and passionate fanbase in Asia and our commercial profile in the region continues to strengthen, supported by offices in Shanghai, Singapore and Tokyo.

"This partnership will allow City fans in Asia to interact with the club in a new and exciting way and we’re looking forward to working together.”