aming has announced that the online gambling software and games provider has decided to rebrand its corporate identity and structure to 1x2 NETWORK.

The decision was reached after the company believed the new name better represents the firm’s services and overall industry proposition.

In a statement, 1x2 Commercial Director Kevin Reid said: “1X2 has grown so far from the small niche we targeted back in 2002. We now offer such a broad range of content and services, that we felt it was time to identify our growing expertise and what we offer, all of which utilise the infrastructure behind 15 years of game development and integrations.

“1X2 NETWORK will now encompass all of our sub-brands, divisions and partners. 1X2gaming will continue with our ever popular data driven virtual sports, soft games and casino offering, while we have a new independent creative team built under the Iron Dog Studio brand, which will focus on high production casino/slots content.

“Iron Dog Studio is producing content of the highest quality that will certainly get attention in the industry. The brand also has a leg up on much of the competition due to our wide distribution from the 1X2gaming operation, where we currently have 40 integrations including the biggest platforms in the industry.

“Having multiple brands will also allow our customers a range of content with varying different styles and niche targets. With the distribution that the 1X2 NETWORK has established, it allows for a great range of content to be deployed over the coming months from ourselves and our partners.”