iders Genesis Gaming have announced a new mobile technology approach to their production of slot content.

Using their new ConceptionXD technology, a Game Development Framework which has been in R&D for the last nine months, Genesis can now deliver triple-A video slot games in a “highly automated and optimised” manner, thus providing operators with “fast-to-market” and “high capability” games.

The development means that both HTML5 and Native mobile video slots are now delivered to real-money and social gaming platforms at the same time as their Flash counterparts on traditional online channels.

The first video slot developed using ConceptionsXD was ‘East of the Sun, West of the Moon’, a 25-line, five-reel video slot title recently released through operators Unibet on HTML5 mobile and desktop Flash clients.

Genesis currently have a pipeline of games, each for multiple channels, under the new framework.

Genesis general manager Geoffrey Hansen said: “We are very pleased to offer this new approach to fast-tracking high quality mobile game production.

“We aim to simplify the roadmap and marketing efforts of operators seeking quality games for multiple channels.

“In particular, the ability for a simultaneous launch of a game on both the online and mobile channels is both efficient and effective for casino operators.”