UK Gambling Commission has announced the introduction of a series of new measures that will allow players further tools to monitor their online gambling activity, in a bit to increase gambling awareness.

The enhanced protection tools will allow consumers to make an “informed decision” about their online gambling habits and ensure further protections against irresponsible gambling.

Gambling companies must now give customers access to at least three months’ worth of account and gambling data. Operators must also provide account history information for a minimum period of 12 months on request, with “easy-to-understand” totals for a defined period.

Furthermore, companies must also ensure that customers have access to information related to net deposits, in addition to setting financial limits across their gambling account and individual games.

The UKGC’s Programme Director, Sharon McNair laments the point that “consumers must be able to make informed decisions about their online gambling activity”.

“The findings of our recent consultation indicate that there are differences in approach amongst licensees in relation to the level of information available to their consumers and the ease by which that information is accessible,” McNair adds.

“The new requirements seek to address this and ensure greater consistency in the information available to all consumers regardless of who they choose to gamble with.

“Gambling operators must see beyond the bottom line, and ensure both new and existing gambling products are effectively managing the risks to the licensing objectives, keeping gambling safe and fair for all.

“We are seeing operators developing new gambling products and technologies every day – something that it is vital to the further advancement of the sector.

“But as the industry transforms, operators are reminded that we too will continue to adapt our regulation to raise standards across all gambling sectors and enhance the protections available for consumers.”

UK operators have until 1 April 2018 to implement the new responsible gambling tools.