iders Playtech have launched a ‘Vegas’ games tab on the website of licensee Ladbrokes.

The new tab, which is the first step in the implementation of Playtech’s complete turnkey solution for the online operators, will initially feature 70 games, a figure which could rise to over 400 in future.

The ‘Vegas’ tab integrates Playtech and third party games via a single platform while also providing Ladbrokes with the ability to see the entire player lifecycle across all games in the tab.

Playtech’s IMS player management solution offers Ladbrokes promotional tools such as game-specific bonuses, email campaigns and banners.

Playtech COO Shay Segev said: “We are very happy to commence the migration of Ladbrokes and offer it the Games Tab.

“The unique capabilities of the Tab that are backed by Playtech’s IMS solution offer our operators benefits that are second to none.

“Not only can operators see the entire player experience across all platforms and games, they can also use consumer behaviour analytics to maximise player value.”