iam Hill Australia have today announced the launch of a new integrated lottery platform, which will allow its Australian customers to bet on some of the world’s biggest lottery contests.

The ‘William Hill Planet Lottery’ has been developed by William Hill in conjunction with Lottoland, following the agreement of a partnership deal between the two last month. Players will be able to bet on the results of lottery draws via their mobile or tablet, with all bets being guaranteed by Lottoland.

In a statement marking the launch, Oliver Scott, Head of Corporate Development at William Hill said: “William Hill is a leader in Australian betting, and we are thrilled to make this innovative and exciting new offering available to our punters, to bet low stakes for the chance to win goliath jackpots.”

This launch marks the first time that an Australian sportsbook operator has entered the lottery betting market. Lottoland has come under fire in the UK over recent months amidst concerns about whether operators should be allowed to take bets on the outcome of lottery draws.

In March 2017, the UK Department for Digital, Culture, Media & Sport launched an industry-wide consultation into whether such betting contravenes section 95 of the UK Gambling Act (2005). The consultation period for this closed in May with results due to be published later this year.