iders Williams Interactive have launched their Play4Fun i-gaming and marketing platform with Washington-based Snoqualmie Casino.

The customisable freeplay B2B white label platform, which is compatible across desktop, mobile and tablet devices, will allow the casino to expand their brand online and engage online communities.

The Snoqualmie Play4Fun Network is launching with freeplay versions of slot games from Williams Interactive parent company WMS Gaming, including Jungle Wild and Buffalo Spirit.

The Network boasts a native app for iPhone and iPod Touch devices, with custom iPad and Android apps planned for later this summer.

The Network, which can be integrated with any major player loyalty system, is being connected to the Snoqualmie Casino Crescent Club loyalty club to provide the operator with a 360 degree view of player activity across all channels.

The Snoqualmie platform also includes a freeplay peer-to-peer poker game powered by online gaming firm 888 Holdings, skinned to the casino’s brand.

Williams Interactive CEO Orrin Edidin said: “With our enhanced free-play i-gaming and marketing platform, we are providing traditional casinos the capabilities needed to expand their brand online and begin building their own social player communities.

“Our comprehensive online solution provides access to the types of games players enjoy when they visit the casino floor; and, by seamlessly integrating with a casino’s player-loyalty program, our platform provides the functionality to engage players between casino trips.”

Tim Barker, chief gaming officer with Snoqualmie Casino, added, “We expect the engaging online casino content and all-new marketing capabilities at our disposal through our Play4Fun Network platform will allow us to continue our proud tradition of providing great gaming entertainment experiences to our players, enhancing their off-property experiences to drive them to us more often.”