ne operators Bodog are the new Asian betting partners of Arsenal Football Club.

The three-year, multi-million pound deal, which follows the Premier League side’s 2013 pre-season tour of Indonesia, Vietnam and Japan, is designed to help Bodog connect with the Gunners’ Asian fan base.

The agreement will allow the gaming firm to develop marketing initiatives and consumer promotions in a region of strategic importance to them, while also generating content involving Arsenal’s first-team players.

Bodog will also utilise the London club’s database to provide fans in Asia with tailored betting opportunities.

Bodog marketing director Izhar Biran said: “Arsenal has been particularly pro-active in Asia for a number of years and the recent tour only serves to highlight that point.

“The trust and loyalty both Arsenal and the Premier League stand for makes this the perfect partnership to continue the phenomenal growth of the Bodog brand in Asia.”