son AT has announced that it will launch a new mobile betting platform for its brands of Betsson, Betsafe and Nordicbet. The release coincides with the start of the European football season, which kicks off this weekend.

Betsson AB CEO and President Ulrik Bengtsson said: “This is a major improvement of the mobile sportsbook. The timing of the launch is good as the English Premier League starts this weekend and the customers have already shown that they like the upgrade. We expect to see full effect of the new mobile sportsbook in the fourth quarter.”

During its last H1 interim update, Betsson presented to its stakeholder an upgrade of its mobile assets. The firm has already introduced certain upgrades and is already planning further re-launches of its mobile betting products under its proprietary front-end ‘OBG’ technology framework in order to improve its portfolio.

According to the Stockholm-listed online gambling group, these new upgrades, which include more sports betting markets, live streaming and an improved mobile interface, have been well received by customers recording longer sessions and lower bounce rates.